White papers done right

To sell complex products and services, you need to inform a chain of decision-makers and influencers about a range of topics like:

  • The business challenges your solution addresses
  • How it integrates with current investments and business processes
  • How it compares to related solutions
  • Time to value and return on investment

You likewise need to educate your sales force and channel partners. When key information needs are not effectively met, the sales cycle can falter.

The purpose of a white paper is to facilitate sales by meeting specific information needs. A white paper should be brief, and precisely target a particular challenge in your sales process.

White papers can assert thought leadership, present product details, clarify positioning, support technical evaluation, highlight competitive differentiators and much more.

Let me work with you to define and develop the white paper content that will add maximum value to your sales and marketing efforts.


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Web copy and information architectures

Bylined magazine and journal articles

Full-service writing for SMBs

Writing about highly technical subjects